The possible ways this shadowing could happen are defined by the shadowed user. This could mean a continuous, uncut and unedited livestream of their entire work week, offering the shadow a chance to get to know the typical workdays of someone in that particular line of work, including the most mundane and most exciting details. In a less extreme example, the shadowed user shares edited videos, texts and visual content about various details of their profession or hobby they consider potentially useful to their shadows.
In this sense, Shadowl is a community where everyone can become a shadow and a role model, at the same time even – a place where everyone can share experiences and derive inspiration for future endeavors from others. Members of the community are motivated to use the platform long-term by opportunities to earn money, gain acknowledgement and gather information.