Topic and Direction
Lubelskie (Lublin Voivodeship) is a known agricultural area called the 'food granary of Poland'. A substantial share of utilized agricultural lands (70% overall, being 1444 thousand ha) in the area of the voivodeship makes it the most agricultural region in the country. It is one of the three regions in Poland with the best water conditions, soil quality, agro-climate and landform. Based on this potential, we believe that the project should solve problems in the fields of Agriculture and Food Distribution.
Research
After working on primary research, we got an opportunity to interview local stakeholders: from the government, farmers, and NGO that acts as the agent of change in the Radzyn Podlaski Region. 
We found that smallholder farmers are having a lot of problems selling their products, because of limitation of quality and variety of product, and also flexibility (as most of them have multiple jobs). But their produce plays an important role in preserving local food heritage in the region. The farmer may sell goods within their villages but, selling them in another town requires legal permission and a lot of paperwork.
A local store in Radzyn Podlaski
A local store in Radzyn Podlaski
Vegetable market stall in Radzyn Podlaski
Vegetable market stall in Radzyn Podlaski
Communal Gardens in Radzyn Podlaski
Communal Gardens in Radzyn Podlaski
Communal Gardens in Radzyn Podlaski
Communal Gardens in Radzyn Podlaski
In the next day, we deepened the research with field observation, including a visit to a small farm, interviewing people that are involved in a local product distribution channel, and understanding customer/buyer preference when shopping for products.
After that we tried to find the friction and also the aspiration from 3 key stake holders.

Ideation
How might we help small farmers sell their product  more efficiently?
From the question, we created almost one hundred ideas and conducted dot voting to choose one that we felt strongly about.
In the field, we received information that the county had just opened a new bike trail (the blue trail) to attract more tourists. Currently, the path is not provided with any kiosks or shop along the route and we identified this trail as an opportunity to not only help local farmers sell their product but also for visitors to access high-quality local products.
The new system of bike routs in the Radzyn Podlaski area
The new system of bike routs in the Radzyn Podlaski area
Our solution
Taste of the Region is a new market concept that sells local products with a flexible system, utilising bike trails in the region.
System design
One Farmer, One Box
Unlike the traditional system where the farmer is expected to supply his product consistently, and also charge a percentage from revenue generated, Smaki Powiatu operates on a flexible system, where a farmer receives one box that they can fill with anything they want, depending on the product availability of the day. The fixed rate pricing system where the farmers pay per box, no matter how much revenue they generated from the sales of goods inside the box.
Testing the idea
The most important part of the grassroots design project is to have the idea tested and validated. Jeremiasz built a simple stand from the material found nearby the farm in one night. We successfully approached two family farms and convinced them to sell their products with the system. 
within 3 hours of testing the stand we managed to earn 80 zloty, which is sufficient to buy three decent meals at local prices 
Presentation day
The idea was also presented in the final presentation of HOLIS, which invited stakeholder, partners and locals to come and give feedback about the concept.
The concept was well-received, people loved the friendly graphic and visual, also some of them apparently never had the opportunity to try some of the beverages we introduced and were really surprised with the high quality. Overall we believe this is a succesful design intervention.
Learnings
If I should extract the most important lessons from this project :
Brainstorming outside is GREAT, really helping to think outside the box.
Who needs a fancy indoor co-working space, when you can have a ‘brainstorming in the grass' staring at the bright blue sky?
Trust the locals
Never assume anything. We can do massive curated information analysis before, but the field trip will always surprise you. You might come up with the world's most brilliant idea but the locals just don’t like it, sometimes for unexplainable reasons. The user is always right.
Push the project further
Among the 6 teams, we were the only one that tested the concept in the real world! I’m proud of the group motivation and hard work! 
2018 © Soberry Team – HOLIS Collective
Jenny, Jeremiasz Rzenno, Rara Larasati, Cansu Deniz Baryak, Sylvia Romano Redondo,  Hitomi Tachikawa
This project is a part HOLIS Collective 2018 :
Designing the future of the countryside. 
More about the program :
HOLIS Collective
reflection article by organizer
HOLIS documentation 

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